His academic achievements fall within the discipline of management and quality sciences. He focuses on topics related to sustainable development and the ESG (Environmental, Social, Governance) in combination with corporate strategy, ethics in management, building competitive advantage based on ESG, and measuring the impact of the use of sustainable development concepts on an organisation's market performance. He also deals with topics related to sustainable marketing and responsible communication, as well as the phenomenon of greenwashing.

List of the most important publications or artistic achievements from the last 10 years:

1. "Maturity of ESG implementation and building value-based brands", Wojciech Bablok, Marketing i Rynek, 08.2024, Wydawnictwo PWN
2. "Decarbonisation and car fleet replacement - challenges and solutions - Case mLeasing", Wojciech Bablok, 04.2024, questus - Learning Solutions
3. "Individually on a mass scale," Wojciech Bablok, Dominik Perykasza, 08.2013, Marketing in Practice
4. Author of the children's book Jaś Skorobohaty. Na ratunek Tacie (Jaś Skorobohaty. To the Rescue of Dad), Jawa Publishing House Wojciech Bablok, 2022
5. Author of the children's book Jaś Skorobohaty. Tajemnica wyspy skarbów (Jaś Skorobohaty. The Secret of Treasure Island), Jawa Wojciech Bablok Publishing House, 2023
6. Charity project – author, originator and leader of the project to create charity audiobooks based on the books about the adventures of Jaś Skorobohaty. After the audiobooks were produced, they were donated by the author, Wojciech Bablok, to the Happy Kids Foundation, and all funds from sponsors and from the sale of the audiobooks went directly to psychological support for children from family-type children's homes under the care of the Happy Kids Foundation. Artists such as Jarosław Boberek, Magdalena Różczka, Piotr Głowacki, Wiktor Zborowski, Jakub Józef Orliński, Grzegorz Małecki, Zofia Zborowska-Wrona, Michał Żebrowski, Anna Dereszowska, Arkadiusz Jakubik, Anna Cieślak, Zbigniew Suszyński, Wojciech Mann, Andrzej Poniedzielski, Sławosz Uznański-Wiśniewski and others. The project team consisted of about 100 people working on a voluntary basis. The audiobooks are available on the Foundation's website and at audioteka.pl.